Luminar Technologies

An industry leader in LiDAR systems designed to integrate seamlessly with consumer and fleet automotive vehicles, aircraft and autonomous systems. Luminar would play an integral role in helping to usher in the new age of vehicular safety and autonomous driving capabilities across many sectors.

Objective & Scope

We were hired to reimagine the brand end to end. Strategically repositioning the company among its competitors, industry partners, and end consumer facing applications.

A strategic repositioning and rebrand of the company was needed, as they prepared for integration partnerships with iconic automotive companies.