Luminar Technologies
An industry leader in LiDAR systems designed to integrate seamslessly with consumer and fleet vehicles, that will help to usher in the new age of vehicular safety and autonomous driving capabilities.
Objective
Strategic repositioning and rebrand of the company,
as it prepared for integration partnerships with iconic automotive companies.
My Role
Research, Brand Strategy, Messaging & Positioning.
Identity Design, Brand Platform Design and Brand Animations.
Work done with NewDealDesign.
Luminar Technologies
An industry leader in LiDAR systems designed to integrate seamslessly with consumer and fleet vehicles, that will help to usher in the new age of vehicular safety and autonomous driving capabilities.
Objective
Strategic repositioning and rebrand of the company, as it prepared for integration partnerships with iconic automotive companies.
My Role
Research, Brand Strategy, Messaging & Positioning.
Identity Design, Brand Platform Design and Brand Animations.
Work done with NewDealDesign.
Luminar Technologies
An industry leader in LiDAR systems designed to integrate seamslessly with consumer and fleet vehicles, that will help to usher in the new age of vehicular safety and autonomous driving capabilities.
Objective
Strategic repositioning and rebrand of the company, as it prepared for integration partnerships with iconic automotive companies.
My Role
Research, Brand Strategy, Messaging & Positioning.
Identity Design, Brand Platform Design and Brand Animations.
Work done with NewDealDesign.
