Littlebird Connected Care

Developer of a childrens wearable that would seamlessly connect parents and caregivers though an online platform. Providing location tracking, health insights and a piece of mind about their children’s daily activities and metrics.

Objective & Scope

Design & deployment of branding across digital and physical touchpoints. In collaboration with product design and engineering this branding needed to work on both physical and digital applications, and at millimeter to billboard sized scale.

My Role

Brand Strategy, Messaging & Positioning. Identity Design, Brand Platform Design and Interface Design.

Work done with NewDealDesign.