Luminar Technologies Inc.
An industry leader in LiDAR systems designed to integrate seamslessly with consumer and fleet vehicles, that will help to usher in the new age of vehicular safety and autonomous driving capabilities.
Objective
Strategic repositioning and rebrand of the company,
as it prepared for integration partnerships with iconic automotive companies.
Role
Research, Brand Strategy, Messaging & Positioning.
Identity Design, Brand Platform Design and Brand Animations.
Research, Brand Strategy, Messaging & Positioning.
Identity Design, Brand Platform Design and Brand Animations.
Work done for NewDealDesign.
Luminar Technologies Inc.
An industry leader in LiDAR systems designed to integrate seamslessly with consumer and fleet vehicles, that will help to usher in the new age of vehicular safety and autonomous driving capabilities.
Objective
Strategic repositioning and rebrand of the company,
as it prepared for integration partnerships with iconic automotive companies.
Role
Research, Brand Strategy, Messaging & Positioning.
Identity Design, Brand Platform Design and Brand Animations.
Work done for NewDealDesign.
Objective
Strategic repositioning and rebrand of the company,
as it prepared for integration partnerships with iconic automotive companies.
Role
Research, Brand Strategy, Messaging & Positioning.
Identity Design, Brand Platform Design and Brand Animations.
Work done for NewDealDesign.
Logo Lockup
Mark Detail
Logo Render
Logo Render
Mark Detail
Color Pallette
Custom Typeface
Brand Guidelines
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Home
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Info
About
Blog
Privacy
Portfolio
Home
Projects
Contact
Social
Info
About
Blog
Privacy